After it became a trendy new product as one of the biggest seller among clear broth based instant noodle, other leading Korean Ramen companies started to come after their own version of clear broth based ones. (You can click the image link below to buy it at Amazon)
To benchmark against KKo KKo Myeon, one of the companies came with a product called Nagasiki Jjamppong. Jjamppong is a kind of noodle soup which is Chinese in its origin. Chinese food in Korea is very unique in many ways compared to any other Chinese restaurants in other countries. In Korea, Chinese food has evolved around to suit Koreans taste buds. Koreans don’t like too much oily food. Koreans also love spicy food. If you love Chinese food, you know that not many dishes in the Chinese restaurants are actually as spicy as Korean food. Although in some districts of China the food is famous for the spicy heat, e.g. Sichuan food. That’s why at least Koreans would like Sichuan chilli and its food.For this reason, many Chinese Koreans who run Chinese restaurants in Korea came up with their own version of Korean Chinese style food. Two most representative ones are JJa Jang Myeon (This is a Korean Chinese style black bean soy sauce noodle.) and JJam Ppong. You will see, when you go to a Chinese restaurant in Korea, people commonly finish their meal by having either JJa Jang Myeon or Jjam Ppong. To help relieving the stress of choosing between the two, many restaurants also offer half half in their menu so the customers can eat both without having to choose between the two. That’s why a lot of Korea ramen companies have their own version of JJa jang myeon or jjam ppoing.
The name, Nagasaki, is a district in Japan. Japanese food is not commonly spicy. Their noodles in particular are almost always clear broth based. I guess that’s why they launched their new ramen product name as Nagasaki Jjamppong. This is only my personal guess.
Back to the story, the aim to benchmark against the rival product, KKo KKo Myeon , was a big success. Because now this new product is also selling very fast and it’s already selling more than KKo KKo myeon amongst young customers. I know there is another political reason behind this too but it’s not really relevant to food topic at all. It’s just that a judge in Korea used its product name, Nagasaki Jjam Ppong as a cynical synonym in political term and tweeted this on his personal tweet and became a “Hot Potato” issue. Nevertheless, the side effect also resulted in promoting the product name too.
I tasted it too myself. Whatever the reason behind its selling success, the taste of the ramen itself is the best amongst many Jjamppong category in instant noodles, I think. I personally like Kko Kko myeon better only because I like chicken soup based noodle. But many of my friends who also used to love Kko Kko Myeon prefer Nagasaki Jjamppong now and say it’s spicier. See it for yourself and tell me which one you like better
If you like to try both you can lick the image below to buy 5pack each combo at Amazon.
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